Hamm Missing as Wheaties Honors Olympic Winners CHICAGO (Reuters) - American gymnast Paul Hamm, who was asked to return his Olympic gold medal in the men's all-around because of a scoring error, may have received another snub. General Mills Inc, the maker of Wheaties cereal, announced on Monday three U.S. Olympic champions will appear on millions of its iconic orange cereal boxes -- but Hamm was not among them. Traditionally a launching pad for lucrative commercial endorsement deals, Wheaties boxes will feature record-breaking swimmer Michael Phelps, female gymnastics all-around champion Carly Patterson, and the holder of the "world's fastest human" title, 100-meter gold medalist Justin Gatlin. "We feel pretty good that they were among the top performances, and they include a broad cross-section of sports" at the just-concluded Olympics, General Mills spokesman Greg Zimprich said. In one of the biggest controversies of the games, the ruling body of gymnastics has asked Hamm to show sportsmanship and give his gold medal to South Korean bronze medalist Yang Tae-Young. Hamm has refused, saying he felt like he was the champion. Those pictured on the cereal boxes receive a fee, which was not disclosed.