Well this post has a lot of replies and I havent looked through all of them but to answer the original posters question....as a club DJ I can say that Bachata (here in NY) is almost as popular as Salsa or Merengue, mainly because it has gotten a lot of radio and club play over the past several years here as its popularity continues to rise. Dominican's love it because it's from their country but I can tell you that people from all over Latin America and right down to the typical "white person", such as myself , enjoys it just as much. Even the hardcore salsero's enjoy hearing and dancing to a few bachata's once in a while. I find it's one of the easier dances. We have a dance instructor at the club who does a workshop on Bachata every so often and gives private lessons to anyone that inquires on learning it. I think what most people love about Bachata is the catchy rhythm it usually has and the lyrics are commonly popular to sing along to whereas Salsa the enjoyment comes more from dancing to it. Frank Reyes is my favorite Bachata artist and i've had the pleasure of standing up front (among many screaming girls) during one of his performances at a small club a few months ago.....truely amazing! Check out his latest Cd "Cuando Se Quiere Se Puede", almost every song on there is a hit!