The studio I go to and most studios it appears do not tell you the private lesson rates upfront. They almost always offer you a free private lesson, and state that they cannot tell you what the private rates are until after the private lesson is over, because it depends on how many lessons you sign up for. That appears to me to be an attempt to emotionally and psychologically get the students to sign for private lessons. I do not live in New York City. However, I did notice doing a Google search that there is a studio there that does list the cost of private lessons on their website. It is called the Manhattan Ballroom Dance Club. It states under rates on that website $95 for one lesson, 5 lessons $93 per lesson, 10 lessons $89, 20 lessons $85, 30 lessons $83, and 40 lessons $75. I wonder what other posters think about the ethics of the many studios who do not list or tell their students the prices of the lessons upfront? Of course, I recognize that you can get a general idea of the private lesson classes by simply asking the students.